Website, brand identity & Ongoing seo
Inspire Kids Dental
Inspire Kids Dental is a pediatric focused dental practice that was struggling with online visibility and an outdated website that no longer reflected the quality of care they provide. The existing site was cluttered, difficult to scan, and packed with information that made it hard for parents to quickly find what they were looking for.
The project included a complete website redesign, refreshed brand color palette, and ongoing SEO support to improve visibility, usability, and long-term organic growth.
The Challenge
Before working together, Inspire Kids Dental faced several challenges:
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The practice was not being found consistently in Google search results
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The website had not been updated regularly and felt outdated
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Navigation was confusing, making it hard for parents to find key information
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Pages were text-heavy and cluttered, reducing readability and usability
The practice wanted a site that felt approachable and modern—without overwhelming busy parents who just want quick answers and easy next steps.
The Goals
The primary goals of the project were to:
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Improve organic visibility in local search results
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Create a clean, minimal, and inviting visual experience
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Make the website easy to scan and simple to navigate
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Highlight only the most pertinent information for parents
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Support long-term growth through ongoing SEO
Every decision was guided by one core principle:
Make it easy for parents to find, trust, and choose the practice.
Strategy & Design Approach
Branding
We developed a refreshed color palette that feels warm, friendly, and calm—appealing to both kids and parents without feeling overly busy or childish. The branding supports a welcoming environment while maintaining a polished, professional feel.
Website Structure
The website was restructured to remove unnecessary clutter and prioritize clarity. Content was streamlined and organized into clearly defined sections, making it easy for parents to quickly find:
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Services offered
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What to expect at visits
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Insurance and payment information
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How to schedule an appointment
Whitespace, visual hierarchy, and concise copy were used intentionally to support scan-reading.
User Experience
Navigation was simplified to reduce friction and cognitive overload. Clear calls-to-action guide parents toward booking appointments, while the overall layout feels calm, aesthetic, and intuitive across devices.
SEO & Ongoing Optimization
In addition to the website and branding work, we provide ongoing SEO for Inspire Kids Dental. This includes regular site updates, content optimization, and local SEO improvements to ensure the practice remains competitive in search results.
As a result, Inspire Kids Dental now ranks organically within the top 4 Google search results for key local searches—and frequently reaches the #1 position. The focus remains on sustainable, long-term growth rather than short-term wins.
The Results
Inspire Kids Dental now has a website and brand that reflect the experience they want families to have—clean, inviting, and easy to navigate—while supporting strong organic visibility online.
The final product feels:
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Clean and minimal
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Warm and welcoming
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Modern without being cluttered
Most importantly, it makes it easy for parents to find the practice online, understand their services, and confidently book an appointment—while supporting continued organic growth through SEO.
