Website, brand identity & Ongoing seo
Case Study: Cedar Valley Dental Arts
Cedar Valley Dental Arts is an established dental practice that recently underwent a change in ownership and name. The challenge was to introduce the new brand without alienating an existing, loyal patient base—many of whom have been visiting the practice for years.
The project included a full brand refresh, a custom website, and ongoing SEO support designed to help the practice maintain visibility and grow organically over time.
The Challenge
With a change in ownership comes uncertainty for patients. The practice needed to:
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Maintain trust with an older, long-standing patient population
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Avoid anything overly trendy or “techy” that might feel unfamiliar
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Present the new name and leadership clearly and confidently
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Make essential actions—booking appointments and paying online—simple and obvious
At the same time, the practice wanted to remain competitive in local search without relying heavily on paid ads.
The Goals
The primary goals of the project were to:
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Create a calm, professional brand that felt established—not brand new
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Design a website that is easy to scan and simple to navigate
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Help patients quickly find the information they’re looking for
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Make scheduling appointments and paying online effortless
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Build long-term organic visibility through consistent SEO
Every design and SEO decision was guided by one question:
Will this make it easier for patients to find and choose this practice?
Strategy & Design Approach
Branding
The visual identity was designed to feel timeless and refined. We leaned into a traditional aesthetic with a modern, minimal execution—clean typography, balanced spacing, and a neutral color palette that feels professional and welcoming.
Website Structure
The website was intentionally designed for scan-reading. Content is broken into clear sections with strong hierarchy, concise copy, and obvious next steps. Patients can immediately see:
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Who the practice is
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What services are offered
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How to book an appointment
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How to pay online
The layout minimizes friction and removes unnecessary decision-making.
User Experience
Navigation is simple and predictable, with key calls-to-action visible without being intrusive. Online booking and payment options are accessible from multiple points throughout the site, supporting both new and returning patients.
SEO & Ongoing Optimization
In addition to design and development, we provide weekly SEO support for Cedar Valley Dental Arts. This includes ongoing content optimization, local SEO improvements, and technical updates to ensure the site continues to perform well in search.
As a result, the practice consistently ranks organically within the top 5 Google search results for key local terms most months—and frequently reaches the #1 position. The SEO strategy is designed to support steady, long-term growth rather than short-term spikes.
The Results
Cedar Valley Dental Arts now has a brand, website, and SEO foundation that support its next chapter—without losing the trust it has built over time.
The final product feels:
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Familiar but refreshed
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Traditional but not dated
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Modern without being overwhelming
Most importantly, it makes it easy for patients to find the practice online, book appointments, and manage payments—while supporting consistent organic growth.
